At this year’s Oktoberfest, we spent two exciting days centered on ServiceNow and Salesforce, focusing on innovative digital transformation topics. The first evening offered exciting insights into the world of artificial intelligence, while Salesforce was at the center of the discussions on the second day. Both evenings combined high-level professional discussions with a traditional Bavarian atmosphere. Attendees not only enjoyed culinary delights but also left with valuable insights for their businesses.
The first evening kicked off with an inspirational keynote from Christopher Jost and Joachim Moessner, where they explored the game-changing role of artificial intelligence in reshaping business processes. The session spotlighted the ServiceNow platform and how its integration of generative AI can drive sustainable transformation. Christian Leffin and Alexander Keim added valuable, practical insights on how organizations can harness these technologies for long-term growth.
On the second day, Salesforce took center stage, showcasing its central role in digital transformation. Salesforce offers completely new possibilities in customer communication and service through the integration of Parloa, a powerful voice automation solution. Daniel Kurrasch, RVP DACH of our newest partner Parloa, offered an in-depth perspective on how AI-powered voice automation can revolutionize customer interactions. This solution not only elevates customer service experiences but also enhances internal efficiency—critical to any successful digital transformation strategy.
Across both days, participants engaged in thought-provoking discussions about navigating the complex landscape of digital solutions. The challenge of selecting the right mix of software—whether already implemented or on the horizon—was a key theme, and the importance of flexibility in SaaS contracts was highlighted as a critical success factor.
A special thank you goes out to everyone who contributed to the energetic atmosphere and shared their insights, making our Oktoberfest Campfire a truly memorable experience. We look forward to continuing these valuable exchanges and driving innovation in digital transformation together. Stay tuned for more exciting events ahead!
