Ex-Salesforce Germany Head Joachim Schreiner is the new Chairman of the Board at bluplanet

bluplanet is a new kind of value-added partner for the cloud ecosystem and Germany’s leading reseller for Salesforce. In order to expand its market position and drive growth in Europe, the company has brought a true industry great on board: former Salesforce Germany Head Joachim Schreiner.

In Germany, bluplanet is already the leading reseller for Salesforce – now the Berlin-based company has new goals: bluplanet wants to become the partner for SMEs throughout Europe. To achieve this, bluplanet is now adding 16 years of experience to its team: Joachim Schreiner, former GM and EVP Germany at Salesforce, will support bluplanet as Chairman of the Board from October 1, 2023.

In this role, Schreiner will play a key role in shaping bluplanet’s strategic direction and expanding the sales strategy throughout Europe. A particular focus will also be on the development and expansion of industry-specific sector solutions: “Digitalization offers great potential for European SMEs. We want to support this with tailor-made complete solutions and become the leading partner for digitalization – not only in Germany, but throughout Europe,” says Schreiner.

30 years of experience in sales in the technology sector

With 16 years’ experience at Salesforce and a total of 30 years’ experience in the technology industry at Symantec, Veritas and MBC, Schreiner is a true sales expert and a seasoned leader.Schreiner now brings this experience to bear as Chief Revenue Officer at the AI company Parloa and as Chairman of the Board at bluplanet. “Joachim Schreiner is the ideal partner for bluplanet. His experience in the technology industry and the Salesforce ecosystem is invaluable. He knows how to strategically realize business opportunities and has an excellent network in the industry,” says bluplanet Co-Founder Thorsten Köhler.

About bluplanet

bluplanet was founded in 2021 by Christopher Roskowetz, Chris Leffin and Thorsten Köhler and is based in Berlin. bluplanet is a new kind of value-added partner for the cloud ecosystem and Germany’s leading reseller for Salesforce.With individual solutions from the Salesforce ecosystem and a strong partner network, bluplanet accelerates the digitalization of its customers simply and securely. The start-up now operates in Germany and Austria and is planning to expand into other European markets.


® 2024 bluplanet Digital GmbH – All rights reserved